'We are in a new era of the life sciences, but in no area of research is the promise greater than in personalised medicine', said Barack Obama, as a Senator introducing the bill that became the Genomics and Personalized Medicine Act 2007.
The soaring promises made by personalised medicine advocates are probably loftier than in any other medical or scientific realm today. Francis Collins, former co-director of the Human Genome Project, wrote: 'We are on the leading edge of a true revolution in medicine, one that promises to transform the traditional "one size fits all" approach into a much more powerful strategy'.
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